![From Smosh First Sponsored Video to PewDiePie to Logan Paul to MrBeast Squid Game - A 15 Years YouTube Rewind with Influencer Marketing Pioneer Brendan Gahan [Unmuted Ep.10]](https://s3.castbox.fm/cc/e4/32/bf95e4b067ad728d0053002cab8838b260_scaled_v1_400.jpg "From Smosh First Sponsored Video to PewDiePie to Logan Paul to MrBeast Squid Game - A 15 Years YouTube Rewind with Influencer Marketing Pioneer Brendan Gahan [Unmuted Ep.10]")
From Smosh First Sponsored Video to PewDiePie to Logan Paul to MrBeast Squid Game - A 15 Years YouTube Rewind with Influencer Marketing Pioneer Brendan Gahan [Unmuted Ep.10]
Update: 2021-11-30
Description
Brendan Gahan is credited as the man who booked the first ever sponsored video on YouTube, with Smosh in 2006. A pioneer in YouTube influencer marketing and now TikTok, Brendan helps analyze the growth of the platform, the various trends we've been through up until the contemporary days of the sensational Squid Game video by MrBeast, which is taking the Internet by storm as we speak. We deep dive into fascinating subjects, such as the relation between algorithmic changes and mental health issues peaking among Creators, and even why Daily Vloggers resonate with us at the very neurological level!
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Host: Pascal Clarysse
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